The Full Picture

Our Process

From that first conversation to your site going live and beyond, here's exactly what working with us looks like, clear and jargon-free at every step.

Step 01

Discovery

Every project starts with a conversation, not a contract. We talk through your goals, your customers, and what makes your business different from everyone else in your space, then get a real feel for what your site actually needs to do for you. From there, we scope the project together, settling on which package fits, what pages you need, and a realistic ballpark before you commit to anything.

  • A real conversation, not a sales pitch
  • We learn what your site actually needs to do for your business
  • No cost or obligation for that first conversation

Step 02

Research & Proposal

Before we send you a number, we do our own homework, researching your industry, competitors, and what your site actually needs to get right, so the plan we come back with reflects a complete understanding of your project, not a guess. What comes back is a real proposal, not a rough estimate.

  • We research your industry, competitors, and technical needs
  • Scope and package finalized into a complete, written proposal
  • A third to begin, a third at design approval, a third at completion, so you're never hit with a surprise invoice

Step 03

Design

Juanita leads design, building out (or refining) your brand identity, then translating it into a homepage blueprint (plus a couple of key internal pages) that's unmistakably yours, not a template with your logo dropped in. That blueprint is the starting point Sean builds from, not a finished, page-by-page design. You'll see it and sign off before development begins, with two rounds of revisions included to get the direction right.

  • Custom brand identity, not a template
  • A homepage blueprint (plus key internal pages) before development starts
  • Two rounds of revisions to get the direction right

Step 04

Development

Sean takes the blueprint from Design and brings it to life, using AI-assisted development alongside his own creative direction and hands-on quality checks, so every detail matches your brand and meets our standards. Your site builds out on a private preview link, unlisted and hidden from search engines, until it's ready to share. Once it's far enough along, two more rounds of revisions help us get it exactly right.

  • AI-assisted development, directed by Sean's creative eye and quality checks
  • Private preview link, hidden from search engines, until it's ready to share
  • Two more rounds of revisions, focused on refining what's already scoped

Step 05

Signoff

Before anything goes live, we walk through the finished site together, every page, every device, so you can see exactly what your customers will see. Nothing launches until you've given it your own final approval.

  • A full walkthrough together before anything goes live
  • Checked across devices and browsers
  • Nothing launches without your final approval

Step 06

Launch & Ongoing Care

When your site's ready, we launch it, and then we stick around. Every site leaves our hands SEO-ready, mobile-friendly, and set up to track real traffic from day one (more on exactly what that means below). After launch, you can handle updates yourself, lean on one of our optional Care plans, or just call us when something comes up. Either way, you're not on your own the moment the invoice is paid.

  • SEO, analytics, and mobile-readiness set up before launch
  • Optional Care plans for ongoing edits and support
  • Real people to call after launch, not a ticket queue

Every Site, By Default

What's Included, Explained

These aren't upsells. Every package on our pricing page includes all of it, as standard.

Performance

Every site loads fast, wherever your customers are.

  • Hosted on infrastructure we pick specifically for speed, with a content delivery network included, so pages load fast wherever your visitors are
  • Image compression built into every site

Responsiveness

The same great experience, on any screen it's viewed on.

  • Designed mobile-first, then scaled up for desktop
  • Same clean layout on phones, tablets, and desktops

Visibility

Set up to be found and measured, from day one.

  • Google Analytics and Search Console connected before launch
  • Local business schema, meta descriptions, and alt text on every image

Accessibility

Built to WCAG 2.1 AA (the technical standard ADA compliance is actually measured against) from the start, not bolted on after.

  • Semantic HTML and real keyboard navigation
  • Accessible color contrast throughout

Email

A professional address, forwarded to the inbox you already use.

  • info@yourbusiness.com instead of a free Gmail or Yahoo address, with no new inbox to check
  • Your email records set up correctly (SPF, DKIM, DMARC) so messages don't land in spam

Security

Protected by default, never as a paid add-on.

  • Free SSL certificate (the padlock icon that shows your site is secure) that renews itself, so it never lapses
  • Hosted on infrastructure we pick specifically for its flood/DDoS protection, not something added after the fact

Ready to Get Started?

Tell us about your project and we'll walk you through exactly how this looks for you.

Start Your Project